The GEO & AI glossary, in plain English.
Every term shaping AI-era marketing — defined directly, the way we build answer-ready content for clients. No jargon explained with more jargon.
Generative Engine Optimization (GEO)
Earning citations inside AI-generated answers.
Read the definitionAI Share of Voice
How often AI engines mention your brand vs competitors.
Read the definitionAI Citation
When an AI answer names or links your brand as a source.
Read the definitionGoogle AI Overviews
Google's AI-generated answers above search results.
Read the definitionAnswer Engine Optimization (AEO)
Optimizing for engines that answer instead of listing links.
Read the definitionAnswer-Ready Content
Content engineered to be quoted by AI engines.
Read the definitionStructured Data (Schema Markup)
Machine-readable labels that tell engines what your content means.
Read the definitionEntity Optimization
Making your brand a recognized, consistent entity to machines.
Read the definitionllms.txt
A site file that orients AI systems, like robots.txt for LLMs.
Read the definitionAI Crawler
Bots that gather web content for AI training and answers.
Read the definitionAI Agent
AI that takes actions, not just answers questions.
Read the definitionAgentic Call Center
AI voice agents answering business phones 24/7.
Read the definitionAI Voice Agent
Software that holds natural phone conversations.
Read the definitionCustomer Service Chatbot
AI chat trained on your business, resolving tickets 24/7.
Read the definitionInternal Knowledge Assistant (Ops Copilot)
AI trained on your company's own docs and data.
Read the definitionSpeed to Lead
How fast you respond to a new lead — and why minutes decide deals.
Read the definitionTerms are the theory. Citations are the practice.
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